Joico Defy Damage Protective Shampoo for Color-Treated Hair

The Next Generation of Bond Building for Bond Strengthening & Color Longevity

Defy Damage Protective Shampoo: Immerse your hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects your hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.

Directions: Apply to wet hair. Lather, then rinse thoroughly. See it. Feel it. Believe it.

Here's What You Will Love:

• Strengthens & Rebuilds Bonds
• 80% Less Breakage*
• 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

See the Difference. Choose the Best Joico Collection for All Your Hair Concerns:

Defy Damage, Youthlock, K-PAK Color Therapy, Color Balance Purple, Moisture Recovery, Hydrasplash, Blonde Life

Customer Reviews: 4.7 out of 5 stars (4,872 reviews) 4.5 out of 5 stars (427 reviews) 4.7 out of 5 stars (5,291 reviews) 4.6 out of 5 stars (13,248 reviews) 4.7 out of 5 stars (3,415 reviews) 4.7 out of 5 stars (1,420 reviews) 4.6 out of 5 stars (1,883 reviews)

Price: $25.00, $25.00, $23.00, $23.00, $23.00, $23.00, $21.94

Hair Type: Processed, Color-Treated; Mature, Dry; Color-Treated; Blonde, Highlighted; Thick, Course, Curly; Thin, Fine, Wavy; Blonde, Highlighted

Hair Concern: Damage, Split Ends, Breakage; Dryness, Dullness, Brittle; Fading, Damage, Breakage; Fading, Brassy, Dullness; Dry, Frizzy, Breakage; Dry, Dull, Lifeless; Damage, Brassy, Dullness

Benefits: Strength and Protection; Bounce, Shine, Manageability; Repair and Protect Color; Neutralize Yellow & Warm Tones; Moisturize, Soften, Shine; Hydration, Shine, Lightweight; Brighten, Nourish, Strengthen

Key Ingredients: Moringa Seed Oil, Arginine; Collagen, Buriti Fruit Oil; Keratin, African Manketti Oil; Green Tea Extract, Arginine; Sea Kelp, Jojoba Oil; Sea Kelp, Coconut Water; Monoi & Tamanu Oil, Arginine

Fragrance: Apple, Tuberose, Sandalwood; Cucumber, Gardenia, Warm Musk; Pear, Apple, Cedarwood, Amber; Citrus, Orange Flower, Musk; Orange, Hyacinth, Vanilla; Lemon, Green Apple, Coconut; Nectarine, Jasmine, Vanilla

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